In this time and age, digital marketing is one of the most powerful forms of advertising that businesses can use. The internet is dominated by different types of social media platforms from Facebook, Twitter, and Instagram, among others.
While it may seem like messages are so easy to make and deliver in an instant, there are actually lots of planning involved in brands’ content marketing campaigns. Consumers are getting more and more meticulous nowadays, and businesses have to rethink not just how to create engaging content, but how to share them effectively.
Social media platforms and email marketing are good marketing avenues to consider, but it is highly congested and saturated with content, and it would seem challenging to connect with your audience. Fortunately, a newer and more effective type of marketing has emerged and it has the power to connect you to your audience like never before and save you time doing it.
If you’re a business that uses mobile applications and online marketing, you’ll know how hard it is to engage and re-engage with end-users. One strategy to reach users who are mostly online is through the use of web push notifications.
Difference of Push Notification and Text Messages
You may be wondering how push notifications differ from text messages, and while they may both go directly to the consumer’s phone and look quite similar on the lock screen, they have a world of difference between them.
First, push notification needs to have shorter words in order to show up in a lock screen properly. As for text messages, it can be longer since the user needs to open the message and read it entirely.
When users swipe the text message from the lock screen, it opens the messaging app. Meanwhile, users who opt to swipe the push notification will open which app sent that particular notification. Another difference is that push app is always free, while some subscribers may be charged extra to receive SMS messages.
Another difference is its reputation. Many people associate promotional text messages as spam. Sending unsolicited messages are even considered illegal in some parts of the world. On the other hand, push notifications service lets the user know which app it’s coming from. It is clear that it is from one of the apps they have installed on their mobile phones. Users also have control whether they allow to receive push notifications from a certain app. So when they receive one, it’s with their permission.
8 Tips to Automate Your Push Notifications
Every day, brands from various industries like travel, e-commerce, food, or even from enterprises like medical organizations and real estate SMB solutions leverage the power of push notification tools. They use it to automate mobile marketing and deliver an omnichannel approach to customer service that modern consumers love.
Thanks to business software developers whose goals are to make life easier for businesses, there are many push notifications software available in the market today. Depending on the features and their functions, push notification pricing varies from software to software.
By automating your push notification service, you promote general content or even personalized ones designed to keep customers engaged and informed about their purchase. Push.World even lets you add emojis and images in the push notification to enhance engagement.
This is one of the pillars of the omnichannel approach to customer service. Additionally, it will also save time that you can spend on other more critical aspects of your business. Here are some tips on automating your web push notifications:
1. Set Up Abandoned Cart Notifications
Cart abandonment is one of the challenges faced by the booming e-commerce industry. According to the cart abandonment statistics 2006- 2019 report, the rate of shopping cart abandonment for the year 2017 is 78.65%, which is a very high number. That is almost equal to 4 out of 5 online shoppers leaving a web store without even purchasing, right after adding items in their cart.
Push.World lets you set up an automated abandoned cart notification so you can re-engage and retarget those consumers in the hope of them going back to your app and successfully checking out their purchase. One good example of this is Push.World’s message service where they were able to increase customer return purchase by 12%.
2. Notifications for Item Purchased
A lot of push notification software solutions have the capacity to send a notification after the user made a purchase. This will trigger automatically once payment is made. Many consumers are expecting some form of payment confirmation, and this can be easily accomplished using automated push notification tools.
3. Item Shipped Notifications
Just like in the payment confirmation, customers also expect to have some kind of message saying that the items they purchased have already been shipped. With automation, you no longer have to manually keep track the movement of your customer’s order. This way, it will keep all your customers automatically informed.
4. Utilize RSS Feed Campaigns
Most push notification software support all RSS feeds and allows the user to create an automated RSS campaign of your choosing. You can either use the content coming from the RSS feed, come up with your own content, or a combination of both. Finally, you get to decide which customers will get the RSS feeds or choose to send it to all your subscribers.
5. Enable Welcome Notifications
For businesses to show appreciation that their new subscribers have allowed and agreed to receive notifications, it would be nice to give back and send them a welcome notification. In the past, customization makes it time consuming. Yet with automation in place, it is as easy as creating a campaign once, and it will automatically trigger notifications for the succeeding new subscribers.
You can also try what Push.World regularly do in their welcome notifications, to invite users to subscribe and to offer freebies such as free ebook, video tutorials or lessons, or others.
6. Make Daily/Weekly/Monthly Notifications
This type of notification is based on time. Regardless of the industry you’re in, whether from the medical field or through e-commerce retailing, you have the freedom to choose when to send the notification by choosing from daily, weekly, or monthly intervals.
Around 46% of consumers opt-out of push services if they received between 2-5 push messages in a week. So it is quite clear that sending too many messages will cause consumers to have a negative association with your app or brand. It is important to be selective in your push notifications. Hence, you should stick with those that provide value to the consumer. With Push.World, you can even send targeted notifications in different timezones.
7. Based on the Last Visit to the App/Site
An automated campaign wherein you can retarget subscribers who haven’t visited your website or your app for quite some time and tell them you missed them would be appealing. It would make them feel important and would help make your notification services look more personalized. Of course, you can determine the amount of time, and the specific page on the website that should trigger the notification.
8. Integrate with Your Social Media Posts
With the ideal push notification software, you can also automate notification campaigns that will promote your social media posts in any platform it may originate from. You can integrate your Instagram, Facebook, Linkedin, and Twitter to your campaign so that every time you post on social media, it will trigger a push notification to your subscribers. No subscriber will ever miss your socmed presence.
Keep Your Customers Happy
There is no denying that push notifications play an important role in any multichannel strategy. Yet if it’s managed poorly, it will just make the customers more frustrated and annoyed with the constant notifications.
The key is to make push notifications effective is by opting for relevant and personalized messages. In fact, 67.5% of customers decided to opt-in to receive push notifications in 2018 according to The Push Notification & In-App Message Benchmark for Mobile Apps 2018 Edition. This proves that consumers trust businesses to give them relevant information through push notifications. But they could easily change their minds completely if they are unhappy with what they’re getting.
Relevant, timely, straight to the point, and non-intrusive -- these are the qualities of a good push notification. When crafting your strategy, take these into consideration to fully capitalize on your push notifications software solution.