The key difference between HTTP and HTTPS websites is that HTTPS supports SSL encryption. This is why push notifications work differently at these websites. How exactly, and what it means to you — we will tell now.
How it works
The most important thing that you need to know about push notifications is that their functioning in most browsers and applications is ensured and controlled by Google. So you'll have to comply with its requirements.
You can't live without SSL, what do we do?
For example, Google's requirements do not envisage working with push without an installed SSL certificate, that is, at http websites. This rule may be circumvented only by using third-party services (such as Push.World).
Subscription for push at websites with HTTP protocol
First and foremost, keep in mind that user subscription will be performed two stages: he will have to press "allow" in two windows.
Explanation for technically advanced readers:
First, the user clicks on the JS widget to open the sign-up page with SSL (a third party service), where he makes his subscription.
That is, the person subscribes to a domain/subdomain of a third-party service with pre-installed SSL, rather than your website. And they will get messages (technically) not from you, but from a third-party service, on your behalf, with your logo and your texts.
So be prepared and don't be surprised.
Capabilities and features of the HTTPS Protocol
If you have a website with SSL, that's fine, but, compared to http, your possibilities have been expanded. You can even "pick" code for your website from Google cloud messaging help, and start collecting subscribers.
Unlike HTTP, the HTTPS subscription window will appear only once. The only thing is that it is native (the standard browser one), and you virtually can't change its appearance to increase conversion. And they look different in different operating systems:
- under Windows, the "Allow" button is on the left. and "Block" - on the right;
- under Mac OS X, "Allow" is on the right and "Block" - on the left.
And remember, if a visitor clicked "Block" once, he'll never again see a subscription request from this website. Remember this sad fact. (But Push.World knows how to cope with it)
Tips for the tech-savvyIn order to draw attention to subscription requests at https websites, when the window appears, shade the main content of your page and point the arrow to the "Allow" button. This will increase conversion. Just don't forget about the difference between buttons positions in Windows and Mac OS (see above).
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How can the Push.World service help, and why subscription widgets are required
Push.World can turn all disadvantages of HTTP and HTTPS into advantages. The service offers the use of special subscription requests — in the form of widgets. They are customized (have various appearance) and appear to be most convenient moment of conversion. Unlike the annoying popups upon login!
But the main advantage of widgets is that if the user has clicked "No, thanks", it means that he only indicated his unwillingness to subscribe, rather than blocked your resource. Sometime in the future you will be able to invite this used to subscribe again.
Explanation for the technically advanced readers
After you introduce only one line of code into your website, the magic starts. The charm is that all these widgets are js-code, which can do a lot, for example, it can tell you:
- the number of times the user visited the website;
- what the website visit depth for the user is;
- how many minutes he has already been at the website.
Shure thing all this stuff you'll get according only to push-notification subscription offer
That is, the Push.World service offers website owners all these convenient tools for obtaining user loyalty and conversion.
Conclusion and tips
According to the statistics, HTTPS websites with their standard permission requests attract subscribers faster than HTTP websites. However, they do not care much about loyalty of subscribers and about blockings.
So, if you are not a one-day ad space, and you plan to painstakingly collect a loyal audience core keenly responsive to your push notifications, it is better to use subscription widgets.
And if you have an http:// website without SSL, then you have no choice but to resort to the help of a proxy service. And Push.World will help to do everything the best possible way — get involved!